Panacea b.v. is founded in 2011 as a distributor of healthcare and skincare products to the OTC market in the Benelux.

We are specialized into the field of 3 important areas:

Air - stands for respiratory products like OTC-medicines and medical devices against nose coldness, rhino-sinusitis and dry noses.

Hair - stands for cosmetic products like shampoo’s, crèmes, tonics and serums against psoriasis on the head, hair loss and unwanted hair.

Skin Care - stands for medical devices and crèmes against striae, herpes and insect bites.


Operations

Panacea is a sales and marketing organization and we distribute our products mainly to drugstores (NL only) and pharmacies.
Accountmanagement is handled by ourselves. 
For visiting the drugstores and pharmacies, we outsourced this to a dedicated salesforce, which we frequently hire.

Our experience and knowledge of marketing and product management is our greatest advantage. We have build a team of specialists in the company and external partners to help and advise us in media, PR, social media, POS materials, training activities etcetera.

Outsourced activities

Warehousing, transport and invoicing is handled by Red Swan Pharma Logistics b.v.
(subsidiary of Mediq n.v.)  at Utrecht.
Regulatory Affairs in the Benelux is handled by the industrial pharmacists of Infarama SA at Brussels